Jul 1, 2011
When to Start Taking Your Business Seriously?
Posted in "thoughts"
Answer: The minute you take a serious first step.
It's fine to goof off and to take things at face value when your business has only one set of eyes on it. Heck, at that point it's not really a business. As soon as you introduce that business to someone else though, you need to start shaping up. To give a bit more clarity, this moment usually involves the promotion of the business. Perhaps a site or product launch. Maybe even the minute you've registered your business with the government. All of those are examples of moments in which your introducing and recognizing your business, for the first time, as such. Once you've taken that first serious step in your business' life, there's no turning back.
Too often I talk with "Founders" of startups that are running their business like hyped up freelance opportunities. Many of them are 20-somes with lack-luster startup ideas in the first place. On top of that, they usually have those cheesy marketing personalities you love to hate (yuk, I like real people, that talk normally).
I'm not claiming I know all the answers but many of these young entrepreneurs do (and that kills me). Starting a company is never easy but when you loose sight of business objectives and proper business etiquette for even a second then you've lost credibility.
I also don't claim to be any different from this segment to which I'm, so kindly, hating on (Yes, I'm a hater). At 24, I'm the Co-Founder of two companies: DealPage.me and Themify.me. Although my involvement and the time required for their upkeep have lessoned in recent months, they are still full fledge, money making businesses and have been since Day 1, respectively (something that can't be said for many recent startups).
Again, I'm no different or impervious to the stigma of a young entrepreneur. Embracing critical feedback, keeping a professional attitude towards markets / industries and having that proper business etiquette have been hurtles I've succumbed to at times.
That said, I do know startups that have built reputations for being extremely business savvy and professional from their earliest days onward (so there's light at the end of this tunnel). Maintaing these images, however, is important going forward. Even the slightest crack in business operations or ethics can show a companies inexperience.
Most of the associations I make with these reputable businesses hinge on very simple, minute facets in their day to day. Paying people on time, responding to emails, giving, taking and appreciating constructive criticism are all simple things that help create a professional image around your business. In my mind, it doesn't take much to keep up with these things but it's also not hard to waiver from them.
"Remember, I'm pullin' for ya. We're all in this together" ~ Red Green
Note: I don't often write on this blog about my businesses, business practices or business theories. To that point, this will most likely be one of few ever written here.