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Creating Mind Blowing UX                        

Darcy Clarke 2012

About me...

  • I'm 6'
  • Blonde Hair
  • Blue Eyes
  • Easy Going
  • & single
    (screw you eHarmony!)
  • Front-end Developer, Designer & User Experience Advocate

OMG!?!?! UX Advocate !?!?!


"A user experience advocate is someone who advocates for better user experiences"TM

" Meaning... "

" Why a title? "

" Can I be one? "

UX Advocate Oath TM

"I [insert name], promise to respect and acknowledge the goals of users, whether I am the architect of an experience or not, and to voice my concerns when I feel a user's experience is being infringed upon by a lack of effort or thought."

There are three classes of people: those who see. Those who see when they are shown. Those who do not see.
~ Leondardo da Vinci

Art is never finished, only abandoned.
~ Leondardo da Vinci

Components of UX



* Bad Experiences are Uncomfortable


* Good Experiences are Seamless

* First Impressions are Important

Is UX even Designable?

How do I measure UX?

Goal Oriented Design

  • * Outline & prioritize User Goals
  • * Outline & prioritize Clients Goals
  • * Find & embrace correlations
  • * Mitigate discrepancies
  • * Use & re-use


  • * Be Creative
  • * Cover the Basics
  • * Exceed Expecatations
  • * Have Fun!